Hi I am
Edsel Vaflor
ECOMMERCEGROWTHSTRATEGIST
TikTok Shop Growth Strategist specializing in US, UK, and SEA markets. 2.5+ years managing brands through TikTok's Social Commerce and Shoppertainment frameworks. I build full-funnel TikTok Shop systems designed for performance, velocity, and sustainable GMV growth.
About Me
I build strategies aligned with each shop's current growth stage, not one-size-fits-all tactics. Using the TikTok Shop Assortment, Content, Empowerment (ACE) Framework, I optimize product mix, conversion-driven content, and creator enablement to elevate performance. I leverage automation, AI, and data analytics to streamline execution and turn insights into scalable, results-driven growth.
Core Tools
My Skills
End-to-end TikTok Shop management, from product research and shop setup to ads, analytics, and AI-powered automation.
TikTok Shop Product Research
Data-driven TikTok Shop product research and validation.
TikTok IPPC Management
Protect your Intellectual Property Rights (IPR) and Trademark
Shop Registration & Activation
Complete shop registration and activation process setup.
Shop Page & Listings Optimization
Shop page and listings optimization for conversions.
SEO Copywriting & Graphic Design
SEO copywriting and graphic design for product listings.
Affiliate Outreach
Affiliate and influencer outreach and collaboration scaling.
Campaign & Promos
Campaign and promotions strategy for growth.
GMV Max & TikTok Ads
GMV Max and TikTok Ads performance scaling.
My Projects
These projects are built to engineer performance at scale. I create custom GPT tools, analytics dashboards, and strategic templates designed to streamline execution. Each tool is developed to eliminate inefficiencies, automate repetitive workflows, and transform raw data into actionable growth decisions. This ecosystem allows me to move faster, think sharper, and scale TikTok Shops with precision.
View ProjectAnalytics Dashboards
Shop Analytics Dashboard (Power BI)
A PowerBI dashboard built to extend beyond TikTok Shop's native reporting capabilities. It visualizes transaction analytics, customer behavior, fulfillment performance, and geo insights in one unified view. Developed to solve limited operational visibility. The result is smarter, data-backed decision-making.
View ProjectAnalytics Dashboards
Revenue & Settlement Analytics (Power BI)
A financial intelligence dashboard focused on transaction-level revenue and cost breakdown analysis. It maps earnings, deductions, and settlement flows with structured visualization. Designed to eliminate financial opacity and margin confusion. The outcome is clearer profitability control.
View ProjectShop Tools & Templates
Gamified Customer Survey
A reward-driven customer feedback system designed to increase participation and data capture. It incentivizes engagement while collecting structured product insights. Created to address low review rates and limited qualitative data on-platform. The result is stronger customer intelligence and improved retention loops.
View ProjectShop Tools & Templates
Systems Tools and Templates
A curated suite of SOPs, operational tools, and workflow templates for TikTok Shop management. It standardizes repetitive processes and streamlines execution. Developed to reduce inefficiencies and scattered operations. The result is faster deployment and scalable operational discipline.
Contact Me
Let's Talk for Your
Next Projects
Want to discuss your ideas? Ready to take things a step further? I'd love to get in contact with you.
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